The author of this article is Chad Skelton. Chad Skelton is from the UK. He also wrote the response to this article; "Still Not Convinced." Chad came upon the writing of this article because his wife is a Food Network fanatic, and came to some points on how eating local benefits. The audience of this article would be locals of a certain area. Specifically, Chad's audience are locals living in the UK.
The authors initial purpose is to try and get people to eat locally. He puts forth a couple of key points of the effects of eating locally, some good and some bad. Two tools that Chad does a good job using are Pathos and Logos. Chad explains consequences of eating local, and uses facts to support his stance.
Overall I think that Chad did a good job in making his article effective. I had no idea the effects of eating local. Chad made me see these effects of eating local. Now I am convinced to eat local more often.
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